One-time
Brand Launch
$550 one-time
- Logo, 3 concepts, 2 revisions
- Palette, fonts, brand guide
- Business card
- Social profile kit
- 10 post templates
- Delivery in 7 to 10 days
Brand Guidelines That Keep Your Brand Consistent
Your brand is more than a logo. Brand guidelines write down how it looks, sounds, and behaves, so anyone can use it right.
What Do You Get?
You get brand guidelines that cover every part of your brand. Logo, colour, typography, voice, imagery, and applications, in one document your team can actually use.
Logo Rules
The primary logo and its variations, clear space, minimum size, and what not to do.
Colour Palette
Your palette with exact values for print and screen.
Typography
The fonts, the hierarchy, and the sizes for every use.
Tone of Voice
How your brand speaks, with words to use and words to avoid.
Imagery
The photography and illustration style that fits your brand.
Applications
How the brand shows up on the website, social templates, print, stationery, packaging, and signage.
How Does the Work Run?
1. You share your brand
You share your brand, your audience, your positioning, and your offer. We agree the sections, the style, and the date before work starts.
2. We write your brand guidelines
We build the logo rules, the colour palette, the typography, the tone of voice, and the imagery, then you review real pages and choose the ones to refine.
3. You get the guidelines and the files
You get the guidelines document and the final files. The guidelines record your positioning, your values, your colour palette, your typography, and your tone of voice. These are the deliverables, and you own the files.
A Logo Alone Does Not Make a Brand.
Your logo is right. But your website uses one colour, your social posts use another, and your business card uses a third. Your team guesses the font. Your printer guesses the colour. Your customers see three different brands, not one.
Ammaar Designs writes the brand guidelines your brand needs. We record the logo system, the colour palette, the typography, the tone of voice, and the imagery, so every person who touches your brand uses the same rules. We set the clear space, the minimum size, and the logo misuse rules, so no one stretches, recolours, or crops your logo. We write the words your brand uses, and the words it avoids.
We keep the price fixed and the quality high. Brand guidelines are included in the Brand Launch package at $550 one-time. Standalone brand guidelines are quoted per project. No hidden costs. No surprises. You know what you pay, and you know what you get.
Small businesses in Pakistan and abroad use our brand guidelines to grow. They get consistency across touchpoints, from the website to the business card to the social feed. A new hire, a printer, or an outside agency can open the document and produce correct work without asking a question. They get a brand that looks like one brand, everywhere.
What Do Clients Say?
Rated 5.0 out of 5 on Google, from 3 reviews.
★★★★★
“I am very satisfied with your service. The work was done in a highly professional manner, and everything was delivered right on time. I truly appreciate the quality and commitment.”
Muhammad Hassaan Tahir
★★★★★
“The task was delivered in accordance with the instructions and was an outstanding piece of work.”
Faraz Hassan
★★★★★
“Excellent quality! Superior delivery. Highly recommended!”
Muhammad Hamas Mumtaz
What Do Brand Guidelines Cost?
Brand guidelines are included in the Brand Launch package at $550 one-time. Standalone brand guidelines are quoted per project.
One-time
Standalone Brand Guidelines
Quoted per project
- Logo rules
- Colour palette
- Typography
- Tone of voice
- Imagery
- Applications
- Clear space and minimum size rules
- Brand guidelines document and file formats
Brand Launch: $550 once, 50% now, 50% on delivery.
Questions, Answered
What are brand guidelines?
Brand guidelines are the rules for how your brand looks, sounds, and behaves, written down so anyone can use them right. They cover your visual identity: the logo system, the colour palette, the typography, and the imagery. They also cover your tone of voice and the applications, from the website to the packaging. The document is the rulebook your team, your printer, and your agency all follow.
What do brand guidelines include?
Brand guidelines include the logo rules, the colour palette, the typography, the tone of voice, the imagery, and the applications. The logo rules cover the primary logo, the secondary logo, and its variations, the clear space, the minimum size, and the logo misuse rules. The colour palette gives the exact values for print and screen. The typography sets the fonts, the hierarchy, and the sizes. The tone of voice gives the words to use and the words to avoid. The applications show how the brand appears on the website, social templates, print, stationery, packaging, and signage.
How long should brand guidelines be?
Most small businesses need 20 to 40 pages. The test is whether a new hire can find a common answer in under a minute. A growing business adds pages for packaging, signage, and social templates. We agree the length with you before work starts, so you get the guidelines your brand needs and nothing you do not.
What is the difference between brand guidelines and a brand style guide?
A brand style guide usually covers the visual rules alone, and brand guidelines cover the whole brand. A brand style guide documents the logo, the colour, the typography, and the imagery. A brand book usually tells the story for the team. Brand guidelines is the umbrella that covers both, adding positioning, voice, messaging, and application rules.
What files do I receive?
You receive the guidelines document and the files for print and digital use. The guidelines arrive as a PDF, with the logo files in the file formats your printer and your team need: SVG for the website, PNG with a transparent background for posts and documents, PDF for print, and the vector master in AI or EPS. The files arrive in colour and mono versions.
Do I own the brand guidelines?
Yes. You own the final files for work you pay for. You receive the files on delivery.
Want to learn it yourself? Read How to Design a Logo
Ready for Brand Guidelines Your Team Actually Uses?
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