One-time
Brand Launch
$550 one-time
- Logo, 3 concepts, 2 revisions
- Palette, fonts, brand guide
- Business card
- Social profile kit
- 10 post templates
- Delivery in 7 to 10 days
Logo Variations That Keep Your Brand Consistent
One logo stretched everywhere looks wrong. A logo system gives you the right version for every place your brand appears.
What Do You Get?
You get 6 logo variations, each built from the same logo. Pick one version, or use the full system, and your brand looks the same on every piece.
Primary Logo
The full logo, name and mark together, for the website header, signage, and proposals.
Secondary Logo
The same logo rearranged, stacked or horizontal, for business cards, email signatures, and labels.
Icon / Submark
The mark on its own, for social avatars, favicons, and app icons.
Wordmark
The name on its own. A lettermark is the initials on their own. For small headers, documents, and co-branded lockups.
Mono / Reversed
One-colour and reversed versions, for stamps, embroidery, and dark backgrounds.
Favicon + Social Sizes
The tiny sizes, for browser tabs and every profile picture.
How Does the Work Run?
1. You share your brand
You share your brand, your audience, and your offer. We agree the variations, the style, and the date before work starts.
2. We build your logo variations
We build the primary logo, the secondary logo, the icon, the wordmark, and the mono versions, then you review real drafts and choose the ones to refine.
3. You get the system and the guidelines
You get the final files and the brand guidelines. The guidelines record the colour palette, the typography, the clear space, the minimum size, and the logo misuse rules. These are the deliverables, and you own the files.
One Logo Is Not Enough.
Your logo is one file. You stretch it onto a business card, shrink it onto a social avatar, and print it on a dark background. The name turns unreadable, the colours clash, and the mark looks different on every piece. Your customers see three different brands, not one.
Ammaar Designs builds the logo variations your brand needs. We build the primary logo, the secondary logo, the icon, the wordmark, and the mono versions, so every place your brand appears gets the right version. We use your real brand, your real colours, and your real type. We set the clear space, the minimum size, and the logo misuse rules, so no one stretches, recolours, or crops your logo.
We keep the price fixed and the quality high. A logo system is included in the Brand Launch package at $550 one-time. A standalone logo system is quoted per project. No hidden costs. No surprises. You know what you pay, and you know what you get.
Small businesses in Pakistan and abroad use our logo systems to grow. They get brand consistency, from the website header to the business card to the social avatar. They get a logo system that works everywhere.
What Do Clients Say?
Rated 5.0 out of 5 on Google, from 3 reviews.
★★★★★
“I am very satisfied with your service. The work was done in a highly professional manner, and everything was delivered right on time. I truly appreciate the quality and commitment.”
Muhammad Hassaan Tahir
★★★★★
“The task was delivered in accordance with the instructions and was an outstanding piece of work.”
Faraz Hassan
★★★★★
“Excellent quality! Superior delivery. Highly recommended!”
Muhammad Hamas Mumtaz
What Does a Logo System Cost?
A logo system is included in the Brand Launch package at $550 one-time. A standalone logo system is quoted per project.
One-time
Standalone Logo System
Quoted per project
- Primary logo
- Secondary logo
- Icon and submark
- Wordmark
- Mono and reversed versions
- Favicon and social sizes
- Clear space and minimum size rules
- Brand guidelines and file formats
Brand Launch: $550 once, 50% now, 50% on delivery.
Questions, Answered
What is a logo system?
A logo system is the full set of logo variations for one brand. It includes the primary logo, the secondary logo, the icon, the wordmark, and the mono versions, with the rules for clear space, minimum size, and logo misuse. The variations share the same colours, typography, and character, so the brand looks like one brand on every piece.
How many logo variations does a small business need?
Most small businesses need 4 to 6 logo variations. A primary logo, a secondary logo, an icon, and a mono version cover most real needs. A growing business adds a favicon and social sizes. We agree the set with you before work starts, so you get the variations your brand needs and nothing you do not.
What is the difference between a primary and a secondary logo?
The primary logo is the full logo, and the secondary logo is the same logo rearranged. The primary logo carries the name and the mark together, and it goes on the website header, signage, and proposals. The secondary logo stacks or shortens the same elements for business cards, email signatures, and labels, where the primary does not fit.
What are clear space and minimum size?
Clear space is the empty space around the logo, and minimum size is the smallest size the logo may appear at. Clear space keeps other text and images away from the logo, so it stays readable. Minimum size stops the logo from shrinking until the name turns unreadable. Both rules sit in your brand guidelines.
What files do I receive?
You receive the vector master and the files for print and digital use. The vector master is the vector file, in AI or EPS format. You receive SVG for the website, PNG with a transparent background for posts and documents, PDF for print, and the favicon and social sizes. The files arrive in colour and mono versions, with the brand guidelines.
Do I own the logo system?
Yes. You own the final files for work you pay for. You receive the files on delivery.
Want to learn it yourself? Read How to Design a Logo
Ready for a Logo System That Works Everywhere?
Book a free strategy call. You leave with a clear next step, whether you hire us or not.
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