Web and Growth Guides
Learn how to design a website, a landing page, SEO, and email that turn visits into enquiries.
Learn web and growth, one guide at a time
Web and growth guides teach small businesses how to design a website, a landing page, SEO, and email design. Each guide answers one question and teaches one skill, so you can use it the same day you read it. Use the guides to build your own website for your audience, or to know what to ask for when you hire a designer. The guides cover website design, landing page design, SEO, and email design, in that order.
Most small businesses start with a website and stop there. A website alone does not bring enquiries. Your landing page, your SEO, your email, and your local SEO must match, or visitors leave before they contact you. These guides close that gap, one topic at a time. Which topic do you start with?
Guides by topic
Each guide answers one question. Start with the topic you need now.
Website Design
What makes a website bring enquiries, and how responsive design, mobile-first, and page speed keep visitors. User experience, call to action, contact form, and portfolio. How to plan a website that turns visits into enquiries.
Landing Page Design
What a landing page is, and how one page turns a click into an enquiry. Conversion, headline, offer, call to action, form, trust signals, and A/B test. How to match the landing page to the ad that sent the click.
SEO
What on-page SEO is, and how an on-page SEO checklist keeps your pages found. Keyword research, meta title, meta description, internal linking, technical SEO, page speed, and local SEO. How Google finds your pages, and how your buyers find you.
Email Design
How to design an email that gets opened, and what a subject line does. Newsletter, template, automation, segmentation, and a call to action. How to match the email to the website, so the two look like one business.
How to use the guides
Read one guide at a time. Start with the topic you need now. Apply the guide the same day you read it. Each guide shows the website, the landing page, the SEO checklist, and the email template, so you finish with a website that brings enquiries. The guides cover responsive design, mobile-first, page speed, user experience, conversion, and local SEO, so your work looks the same on a phone and on a desktop. What mistakes should you avoid while you use them?
Mistakes to avoid
A common mistake is to launch a website with no SEO. A website without SEO is invisible to Google, and your buyers never find it. A website needs keyword research, meta title, meta description, internal linking, and page speed, built in from the start. Other mistakes follow the same pattern: a landing page with no clear offer, a form with too many fields, an email with no subject line, and a website that breaks on a phone. An on-page SEO checklist fixes the gaps before you launch. Fix the mistake, then use the guide for that topic. What do you do after you fix the mistakes?
Use a guide, or hire Ammar Designs
Use a guide to design your website, your landing page, your SEO, or your email. Or book a free strategy call, and Ammar Designs does the work for you. You leave with a clear next step, whether you hire us or not.
Book a Free Strategy Call