CraftBun
The Brief
CraftBun asked for a minimal logo with a pictorial mark. A burger mark, simple enough to read at a glance, strong enough to carry the whole brand.
The work grew from that one mark. Logo, web design, social media, brochures, menu card, posters, Facebook banner, and packaging. Eight formats. One brand.
The Idea
One system, used everywhere. The same mark, the same line, the same colours, on every piece. A customer sees a post, then a menu, then a box, and knows it is the same brand each time. That recognition is what builds trust.
The line is Simple. Real. Delicious. Three words. It says what the food is and how it is made. It sits on the logo, the posts, the menu, and the packaging, in the same words every time.
The colours are Forest Green, Craft Orange, Bun Cream, Charcoal, and Sauce Red. Green for fresh. Orange for appetite. Cream for the bun. The same set runs through the website, the print, and the box.
Logo
A minimal burger mark, in three versions: orange mark with CraftBun in green on cream, black on white, and white on black. The mark works on a menu, on a box, and on a screen, with no change to its shape.
Web Design
The same brand, on desktop, tablet, and mobile. The landing page carries the mark, the line, and the menu in one place. A visitor reads the offer, sees the food, and knows what to do next: order.
Brochures
The full menu, in print. Two tri-fold brochures carry the menu highlights, the offer, and the order details. The print matches the website, so a customer who picks up a brochure sees the same brand they saw online.
Menu Card
The whole offer on one card. Burgers, sides, drinks, and shakes, with the mark at the top and the line at the front. A customer reads it once and knows what CraftBun sells.
Posters
Four posters, one brand. Each poster makes one point: fresh daily, more flavours, made to crave, real ingredients. The same mark and the same colours hold all four together.
Facebook Banner
The brand, at banner size. The banner carries the mark and the line where a visitor first meets the page. The first impression matches the rest of the brand.
Packaging
The brand leaves with the food. Bag, cup, fries box, and burger box, each with the mark. The box is the last thing a customer sees, and it carries the same brand as the first post they saw.
Why It Works
Consistency builds trust. A customer who sees the same mark, the same line, and the same colours on a post, a menu, a box, and a website does not need to be told the brand is real. They see it, again and again, and they believe it.
That is what this project does. It takes one mark and carries it through every format a food brand needs, with nothing added and nothing changed along the way.
Your Brand, the Same Way
Your business has a product. It needs a brand that carries it the same way, in every format, with no gaps.
Bring your business and your goal, and leave with a clear next step.
Social Media
Six posts, one voice. Each post carries the same line and the same mark. A feed that looks like one brand, not six separate designs. A visitor who sees one post recognises the next one.